Introduction:
PT Segar Kumala Indonesia Tbk (BUAH), a primary consumer goods issuer, sets ambitious targets for revenue growth this year. The company's endeavors align with its efforts to expand market penetration. Director of Segar Kumala Indonesia, Vianita Januarini, states that the company targets revenue of Rp 2 trillion. This value represents an approximately 13.8 percent year-on-year increase or Rp 200 billion from last year's target of Rp 1.8 trillion.
Market Penetration and Achievements:
In their internal financial report, Vianita mentioned that the company had achieved sales targets of Rp 1.8 trillion until December 2023. This achievement is deemed a result of the company's efforts to penetrate new markets and implement strategies to understand market needs. "This achievement also demonstrates our commitment to adding value to stakeholders and our role in the national economic growth through the fresh fruit sector," she stated on Wednesday (21/2/2024).
Strategies for Revenue Targets:
To achieve this year's revenue target, Vianita stated that the company has prepared several strategies, such as strengthening relationships with international supplier partners. Additionally, the company plans to introduce a wider variety of fruits to Indonesian consumers.
Capital Expenditure Plans:
Apart from determining revenue targets, BUAH has also allocated a capital expenditure (capex) budget of Rp 16 billion for 2024. This capex is allocated with three main objectives: opening new cold storage facilities, adding refrigerated fleets, and focusing on modernizing office facilities. "To improve productivity and operational efficiency of the company," Vianita remarked.
Financial Performance:
According to the company's latest financial report data, BUAH recorded a net profit of Rp 26 billion until the third quarter of 2023, marking a 28 percent year-on-year growth. This growth aligns with the company's revenue of Rp 1.33 trillion as of September 2023, reflecting a 42 percent increase compared to the previous year.
Conclusion:
PT Segar Kumala Indonesia Tbk's pursuit of significant revenue growth demonstrates its commitment to market expansion and value creation for stakeholders. With strategic planning, market understanding, and investment in infrastructure, the company aims to further solidify its position in the consumer goods sector, contributing to both its own growth and the national economy.